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HTC starts selling phones in China under its own name

HTC starts selling phones in China under its own name

It’s long been the case that if you wanted a HTC handset over in the world’s most populous nation, you’d have had to look for its rebadged variant under the Dopod brand. But, as of today, that is no more.

The prolific Taiwanese phone maker has decided that its name is now recognizable and valuable enough in China to be put on its own hardware and is kicking off a campaign with four own-branded phones. The Wildfire and Desire we’re all familiar with already, while the Tianxi looks like a mildly tweaked HD2 and the Tianyi is a mix-and-match of design elements from the rest of HTC’s portfolio.

The company’s also announcing a partnership with China Mobile to bring these puppies to market, so it’s looking like smooth sailing ahead.