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Apple Reportedly Tempering Expectations as iPad Content Deals Remain Unfinalised

Apple Reportedly Tempering Expectations as iPad Content Deals Remain Unfinalised

The Wall Street Journal reports that Apple is tempering its own expectations for launch content on the iPad as it continues to struggle with finalising deals with publishers ahead of the device’s April 3rd launch date. In particular, television content and iPad-specific presentation of newspaper, magazine, and textbook content are said to have been set aside as Apple focuses its efforts on other content that stands a chance of meeting the launch deadline.

Yet the company is still negotiating with media companies for a price cut on TV shows that people can download onto the device, said people familiar with the matter. Apple also hoped to work closely with newspaper, magazines and textbook publishers on new ways to digitally present print content on the iPad, but has for now put the effort on backburner in favor of focusing on other content, said one of those people.

The report notes that potential partners have been reluctant to sign on with Apple, weighing the benefits of bringing their content to new platforms against risks to their revenue streams as they consider forging new revenue models.

Presumably Apple has been focusing a significant amount of attention on eBooks, as it seeks to roll out its iBooks application and associated iBookstore in the U.S. as the device launches. Apple has also been working to provide tools to developers to allow them to move their iPhone and iPod touch App Store applications to the iPad and bring new providers on board.

The report also cites a source claiming that Apple has already sold “hundreds of thousands” of iPads since it went on sale last Friday, with the potential to outsell the original iPhone over the respective devices’ initial three months’ of sales. U.S. customers are currently able to pre-order any of Apple’s six iPad models, with Wi-Fi models scheduling for launch on April 3rd and 3G-capable models to follow in late April. International availability of all models is also scheduled to follow at that time.