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Google Analytics Soon To Analyze Mobile App Measurements

Shortly after releasing its flagship Android tablet and its official iOS apps for its Web browser and storage service, Google has announced another new product. Well, it’s not exactly a new product, as it’s actually an enhancement to an existing one. All the same, it’s an indication of the company’s regard for mobile app development.

It’s called Google Mobile App Analytics. Obviously, it’s a new component of Google Analytics.

Analytics has long been generating statistics about Web sites. But it’s only now, with the introduction of Mobile App Analytics, that Analytics is set to show data for mobile apps as well.

There are other app measurement services available, Product Manager JiaJing  Wang acknowledges, but they don’t provide all the relevant data in one place. Mobile App Analytics is expected to have that one place with its “holistic app analytics.”